Tekla: Scales with Pyne as Data Team as a Service

Continuously improve and extend the data setup with new impulses, deep analysis, and automation - so leadership can steer the business with confidence while staying lean.

• Platform evolution and migration - Led migration from SQL into dbt, refactoring models, tests, and CI/CD to reduce complexity and improve reliability.
• Deep marketing analytics - Built channel and cohort views, creative and campaign performance tracking, and funnel diagnostics to guide budget and growth bets.
• Finance analytics for the CFO - Standardized revenue and margin models, AR/AP, Balance, PnL, and aligned weekly executive reporting.
• Automation and AI - Replaced manual processes with event-driven jobs, proactive alerts, and lightweight AI-assisted workflows to speed up decisions and reduce repetitive work.
• Ongoing roadmap - Operated as Tekla’s data team, prioritizing quick wins and foundational upgrades in monthly sprints with clear SLAs.

• Less manual work - Repetitive reporting and reconciliations are automated across teams.
• Data-driven decision making - Leadership relies on consistent, timely views for marketing, sales, and finance.
• Lean growth - A scalable analytics and automation backbone that supports expansion without adding overhead.
• Clear performance visibility - Cohorts, campaign ROI, and inventory insights highlight what is working and what is not, promoting a more data-driven culture across the company.