pyne

Optimizing marketing and merch operations

Data & AI PlatformingConsumer RetailOperations
Optimizing marketing and merch operations
Pyne unified our data across six platforms, giving leadership real-time visibility into CLTV and CAC. Their training embedded data-driven decision-making across our teams, transforming how we operate.
Campbell Ruggles

Campbell Ruggles

Co-founder, Assembly

Client Background

Assembly is a leader in premium, custom apparel with a powerful digital platform and fully integrated supply chain. Data lived across MSSQL, HubSpot, Google Ads, Facebook Ads, Mixpanel, and Sanity—making it hard to get a single view of core metrics and day-to-day operations.

Aspiration

Centralize fragmented data and deliver executive-grade reporting so leadership can track CLTV, CAC, and inventory health—fast. Build this on solid governance while delivering quick wins that the wider organization can adopt.

How We Did It

  • Centralized Data Platform (Less): Consolidated six sources into one governed platform—removing silos and enabling a unified business view.
  • Semantic Layer & Reporting (Steep): Built role-based, management reporting with a consistent semantic layer as the single source of truth.
  • Custom Reports: Delivered three executive dashboards focused on CLTV, CAC, and Inventory overview—aligned to sales, marketing, and leadership needs.
  • Enablement: Ran targeted Steep training to drive adoption and embed data-driven decision-making across teams. 

Key Outcomes

  • Unified Visibility: Leadership now sees CLTV, CAC, and inventory in one place—no more stitching spreadsheets.
  • Enhanced Decision-Making: Management reports are a standing item in executive meetings, improving clarity and speed of action.
  • Operational Efficiency: Streamlined data flows reduced manual work and complexity across departments, creating a scalable foundation for future AI use cases.
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