Assembly: Optimises Merch Operations and Marketing

Client Background

Assembly is a leader in premium, custom apparel with a powerful digital platform and fully integrated supply chain. Data lived across MSSQL, HubSpot, Google Ads, Facebook Ads, Mixpanel, and Sanity—making it hard to get a single view of core metrics and day-to-day operations.

Aspiration

Centralize fragmented data and deliver executive-grade reporting so leadership can track CLTV, CAC, and inventory health—fast. Build this on solid governance while delivering quick wins that the wider organization can adopt.

How We Did It

Centralized Data Platform (Less): Consolidated six sources into one governed platform—removing silos and enabling a unified business view.

Semantic Layer & Reporting (Steep): Built role-based, management reporting with a consistent semantic layer as the single source of truth.

Custom Reports: Delivered three executive dashboards focused on CLTV, CAC, and Inventory overview—aligned to sales, marketing, and leadership needs.

Enablement: Ran targeted Steep training to drive adoption and embed data-driven decision-making across teams.

Key Outcomes

Unified Visibility: Leadership now sees CLTV, CAC, and inventory in one place—no more stitching spreadsheets.

Enhanced Decision-Making: Management reports are a standing item in executive meetings, improving clarity and speed of action.

Operational Efficiency: Streamlined data flows reduced manual work and complexity across departments, creating a scalable foundation for future AI use cases.