How Cosmo Laser uses Less and Tableau for Automation and reporting

Client Background:

Cosmo Laser is a standout beauty clinic known for its advanced beauty treatments. They use the latest tools and technology and are deeply committed to their clients. Over time, they’ve become the go-to place for many people looking for top-notch beauty services.

Challenge:

With their growing success, Cosmo Laser found themselves facing a data problem. Their important data was spread out over various systems. This made it tough to get a complete picture of their business. Additionally, they lacked clarity on how their marketing efforts directly impacted customer conversions. This gap in understanding made it challenging to determine the effectiveness of their marketing campaigns. On top of that, they still had a bunch of tasks that were being done by hand, which wasn’t very efficient.

Objective:

They had a clear goal in mind: bring all their scattered data together. By doing this, they’d have a clearer view of their operations, making it easier to make informed decisions. Additionally, Cosmo Laser wanted to keep a close eye on their marketing initiatives. By tracking these efforts, they wanted to understand which customers to target more effectively, ensuring that their marketing was as impactful as possible.

Solution:

To tackle these issues, we turned to Less:

• Extract Data: Using the easy-to-use features of Less, we gathered data from different systems and brought it all together.
• Build Models: Once we had all the data in one place, we set it up in a way that was specifically designed for Cosmo Laser’s needs. This setup helped us find important information that wasn’t clear before.
• Automate Business Processes: We used Less to automate tasks. These tasks, which once required manual intervention, were now completed fast and efficiently.
• Visualization: We used Tableau to turn data into visual charts and graphs. This gave Cosmo Laser a better overview of their data and important KPIs, helping them make decisions based on what they saw. This led to more and better targeted marketing efforts and a higher return on investment.

Results:

The changes had a big impact:

• Unified Reporting: Now, all the important data was in one report. This made it much simpler for the people at Cosmo Laser to see what was going on.
• Marketing Insights: With the new data structure, Cosmo Laser could track the success of their marketing campaigns. They gained insights into which initiatives were most effective and could identify the ideal customer segments to target. This led to more targeted marketing efforts and better return on investment.
• Process Automation: We automated several tasks, like sending reminders for appointments and getting feedback from clients through Trustpilot. The automated tasks led to increased operational efficiency and resulted in significant cost savings for Cosmo Laser. Just the appointment reminders alone saved them 60K a year.

Future Outlook:

There’s more to come. We’re looking at ways to improve the data setup even more and find other tasks that can be done automatically. With a strong system in place, there’s a lot of potential for Cosmo Laser in the future.

Get in Touch:

Here at Pyne, we know how powerful data can be for a business. If you’re looking to grow and make the most of your data, get in touch with us. We’re excited to work together and help you succeed. Get in Touch!