Cosmo Laser, a leading beauty clinic known for its advanced treatments, partnered with us to overcome their data challenges. By consolidating their scattered data and automating key business processes, we enabled Cosmo Laser to improve operational efficiency and better understand the impact of their marketing efforts, resulting in more targeted campaigns and significant cost savings.
Achieved through automated appointment reminders
Consolidating multiple systems into a single report
Through data-driven customer targeting
As Cosmo Laser continued to grow, they faced challenges with scattered data across multiple systems, making it difficult to gain a clear overview of their business. Additionally, they struggled to link marketing campaigns directly to customer conversions, limiting their ability to measure campaign effectiveness. Manual tasks, such as appointment reminders and customer feedback requests, further strained their operational efficiency.
We were tasked with addressing three key objectives:
Bring together data from various systems to provide Cosmo Laser with a complete view of their business operations.
Help Cosmo Laser track the effectiveness of their marketing efforts and identify the most valuable customer segments for targeted campaigns.
Automate manual tasks to improve efficiency and reduce operational costs.
Using Less, we consolidated data from multiple systems into one unified platform. We built custom data models designed specifically for Cosmo Laser’s needs, helping them uncover insights that were previously unclear.
With Less, we automated several time-consuming manual tasks, such as sending appointment reminders and requesting customer feedback via Trustpilot. These automations streamlined operations, saved time, and improved customer engagement.
We implemented Tableau to visualize the data, creating easy-to-understand charts and dashboards. This allowed Cosmo Laser to track key performance indicators (KPIs) in real-time, giving them the insights needed to refine their marketing strategies and increase ROI.
With the new system in place, Cosmo Laser experienced significant improvements across their operations:
Our work with Cosmo Laser has not only streamlined their data management and operations but also provided them with the tools to enhance their marketing efforts and customer targeting. With more tasks now automated and a unified data platform in place, Cosmo Laser is well-positioned for continued growth and efficiency improvements.
If you’re interested in transforming your business operations through data consolidation and automation, contact us for more information or sign up for a free consultation at https://www.pyne.dk/contact.
